Learn why new moms are the perfect target for formula ads and how to recognize emotional marketing strategies.

Understand how companies use feelings like fear, fatigue, and love to sell products and what 'breastfeeding-friendly' really means in the marketing world.

Discover the truth about influencer partnerships, social media ads, and how to make informed choices as a parent.

The Informed Mama: What Every Expecting Mother Should Know About Formula Marketing

The Informed Mama is a gentle, eye-opening guide that reveals the tactics used by formula companies to market their products to new parents. This empowering resource equips pregnant individuals with the knowledge to navigate emotional marketing, understand their rights, and make informed decisions about feeding their babies. If you're ready to feel confident, equipped, and connected to your power as a parent, this book is for you. No guilt. No shame. Just real talk, support, and truth.

Meet the Creator

Hey there! I'm Nicole, the creator of The Informed Mama Guide. As an IBCLC, I've witnessed firsthand the impact of misleading marketing tactics in the parenting industry. Through this guide, I aim to empower expecting parents with the information they need to make confident decisions for their families. Join me on this journey to uncover the truth and take control of your parenting journey.

Empower Yourself Today

Take the first step towards informed parenting. Download your copy now and start your journey to confident decision-making.

$6.00

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